The machine behind the marketing.
I’m Chris McDonough. I build the AI systems behind modern marketing — content pipelines, automations, and reporting that let a small business ship like a big one. Fifteen years of marketing, rebuilt as software.
Impressions in 90 days for a Tucson wedding venue.
Venue marketingProduction-ready designs generated and rated by pipeline.
Print on demandSilhouette recall of a procedural 3D rebuild of the logo.
Procedural 3DIn marketing, from the creative side to the code.
ExperienceApplied AI
Most marketing problems are throughput problems.
Not strategy. Not taste. Volume, consistency, and the boring machinery that keeps both going after the enthusiasm runs out. That machinery is what gets built here.
Generation
Multi-provider AI pipelines for image and copy production, with quality rating and selection built in so volume never costs you consistency.
Automation
The unglamorous middle: API integrations, publishing workflows, asset management, and the scripts that move work from generated to live.
Measurement
Analytics and Search Console pulled programmatically rather than clicked through, so the reporting is a query and not an afternoon.
Toolbench
Fluent in every major model.
I work in the assistants, coding agents, and model APIs every day, and pick the right one for each job rather than out of habit.
AAssistants
- ChatGPT
- Claude
- Gemini
- Perplexity
- NotebookLM
- Microsoft Copilot
- Grok
BCoding agents
- Claude Code
- Codex
- Antigravity
- Cursor
- Windsurf
- GitHub Copilot
- Replit
- v0
CModels and APIs
- Anthropic API
- OpenAI API
- Mistral
- DeepSeek
- Qwen
- Hugging Face
- Ollama
DImage, video, voice
- Midjourney
- Adobe Firefly
- Runway
- Leonardo
- HeyGen
- ElevenLabs
- Suno
EAutomation
- n8n
- Make
- Zapier
Product names and logos are trademarks of their owners, shown to note the tools I use. No affiliation or endorsement is implied.
Selected work
Things that are actually running.
Built and in production, not case-study mockups.
Venue marketing
Saguaro Buttes
In-house marketing and digital content for a Tucson wedding venue. Organic social, content production, and paid distribution run as one system.
in 90 days
Print on demand
Automated Etsy storefront
An end-to-end pipeline: AI image generation, automated quality rating, 4x upscaling, and product creation pushed live through the Printify and Etsy APIs.
Procedural 3D
The logo, rebuilt in code
The Saguaro Digital mark was not modelled by hand. Its centerlines were recovered from the raster, rebuilt as a layered circuit board in Three.js, and verified against the original.
More from the portfolio Websites, ads, and print
Stop posting more. Start building what compounds.
Most small businesses do not need more content. They need a system: one that drafts, designs, publishes and reports while you run the business. Built once, it keeps working, and every week it learns a little more about what your customers answer to. That is the part that compounds.
Chris McDonough · Saguaro DigitalWriting
Notes on applying AI to marketing.
Plain-language notes on using AI for content, search, and reporting: what actually works, what quietly does not, and the specifics underneath both. Written from things that shipped.
- Why Tucson businesses are losing money on outdated marketing
- Stop posting more. Start posting where customers pay attention
Shop
Southwestern art and apparel.
Desert and pet designs produced through the same generation pipeline described above. Printed and shipped on demand.
Visit the Etsy shopNo cost, no pitch
A free AI audit of your site.
I run your site through the same tooling I use on my own. You get the findings in plain language. There is nothing to buy at the end of it.
- Technical health and page speed
- Search visibility and the obvious gaps
- Where AI and automation could save you hours